It’s Go (Red) Time!
For the past 3 years, I have had the pleasure of organizing a fund raiser for the American Heart Association‘s Go Red for Women campaign. This cause is near and dear to my heart because my dad died of a heart attack and since heart disease is the number one killer of women, I am doing my best to make sure it doesn’t happen to me!
4th Annual Go Red for Women Photo Campaign by Korey Howell
Here’s how it works:
- The first 20* women to respond will appear in the pages of austinwoman Magazine. You will have a listing as well as receive a PDF copy for your own promotional use.
- Update your headshot in the process. You’ll wear red for the magazine, but you can do your own style for a second image. You will receive a print and digital files of each.
- 50% of the $300 sitting fee is donated to the AHA and you will receive a tax-deductible receipt.
- Once the issue comes out, you will attend a party in your honor to toast all the women who participated.
- You have to reserve your spot with a $150 deposit immediately, the balance is due at your session.
- You may book your appointment any time before March 31, 2010.
The bummer is that this year, we are only getting one page instead of two, so I may have to cut the number of people or get more creative on how to fit 40 on one page. So, if you want in, I suggest you reserve your spot right away. If is isn’t for you, pass it along to a friend.
On your mark, get set…GO RED!
History of the campaign:
First Year
In 2007, I had the idea of doing a photo campaign to raise money for the AHA. My contact at the AHA was thrilled and gave me donated pages from austinwoman Magazine.
I was invited to attend the AHA Executive Breakfast and planned to sell 25 sessions to attendees, supporters of the AHA. It was announced that I would be there and I had a table set up. BUT…the night before, I sent a quick little email to my own client list just to see if anyone might be interested. Lo and behold when I woke up in the morning before the breakfast, my clients responded and all 25 slots had already been sold! Ooops!
So I went to the breakfast a little excited and a little embarrassed because I didn’t have any slots to sell to the attendees at the breakfast. So, we made the quick decision to make room for 40 in the spread and I sold the remaining 15 slots that morning.
Second Year:
Ok, the goal was to go back to 25. I first sent an email to everyone who had participated the year before to give the first shot at it. Sure enough, over half of the people decided to do it again! So much for the 25 person limit. So again, I opened it up to 40 and with one email, we were sold out again.
Third Year:
So, year three and this is when the economy had first taken the hit and the banks were needing bail outs and the car makers were in front of Congress and I just knew I wasn’t going to be able to pull it off a third year. So I sent out a feeler email to the past participants asking them to respond to the following:
- Regardless of the economy, count me in for $300 right away! It’s a great cause and I want to be featured in AWM.
- Yes, I am tightening my budget a bit, but would still participate if I could make a payment plan.
- Uh, good luck with that (avert eyes and hope I don’t call on you!)
Well, my faith in the spirit of charity was restored because once again, it sold out…in fact, I miscounted and we actually did 42!
