Announcing the “Be Brave” Fundvertising Photo Campaign

Announcing the “Be Brave and Fight Like a Girl“ fundvertising campaign (fund raising campaign through advertising) to raise money to provide post-operative Heal In Comfort^® kits to The Breast Cancer Resource Centers of Texas. 

Designed by cancer survivor Cherie Mathews, the kits contain a post-operative recovery shirt that provide women with the utility, comfort and dignity they need to heal while battling breast cancer along with other necessary tools and inspiration to manage their healing process.

Much like my highly successful annual “Go Red for Women” advertising campaign for the American Heart Association, the “Be Brave” campaign will feature Austin-area women posed in “Be Brave and Fight Like a Girl” t-shirts designed by Zoe Castor (provided) which will appear in print in the October 2012 issue of AustinWoman Magazine. 

The campaign is expected to sell out quickly with a limited number of spaces available on a first come, first served basis, so please reserve your spot today!

Cost is $395 and includes;

• Photo session with Korey Howell (Sept. 12-16 only)
• Hair and makeup by BANG Salon
• Two digital photos – one wearing Be Brave and Flight Like a Girl t-shirt (provided) and second shot with look of choice
• Place in the advertising campaign in AustinWoman Magazine
  
• Online profile highlighting all powerful women participating in this campaign
• PARTY to network with other Brave women and get copies of the magazine to share with friends, family and colleagues (time and date TBA)

If you have been affected by breast cancer, or love someone who has, please consider participating in this creative project to help make a difference for The Breast Cancer Resource Centers of Texas and the women they serve.

 

The photo sessions for this campaign will be scheduled for Sept 12-16. You will use the online scheduler to make your appointment once you have secured your spot with payment using the link.